03-12-2010
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Why Programmers Are Broke and Marketers Earn Millions!

A comment appeared today from CuriousSEO for a post that I wrote Tuesday, June 10th, 2008. The post was about getting traffic the easy way; what I call: “trafficbait”.

Here is a snippet of his comment:

So the question I’m getting at…if I am not a techgeek (note not LAZY, but just not wired to be a computer programmer), am I out of my league here?

His entire comment and original post:

@CuriousSEO

Not at all. Most guys that I know do not program at all.

Programming can be an advantage, but it’s just a waste of time if the webmaster is not creative. That is the SECRET SAUCE to success online; creativity. Do a search for “link bait”…

Matt Cutts, Google engineer, says:
“On a meta-level, I think of ‘linkbait’ as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing”

So, link bait, is coming up with an idea that people can not resist, it’s just TOO GOOD to not check out. Then you implement that idea with a blog title and a few good back links. No programming required.

Look at Mark Zuckerberg, the youngest billioniare in the world! True, he was a student at MIT when he started Facebook, but it was his IDEA that spread around the web like wildfire, not his programming skills.

There are hundreds of examples everyday. Look at the Titles on Reddit.com, digg.com and such.

Anyways, yes, you can outsource programming. There are several sites that specialize in that stuff. Also, join forums and you can usually find a good programmer that is broke and needs some cash. LOL. Programmers, by their very nature are NOT creative, (they are methodical and systematic), but they are usually not creative in the sense of link bait and salesmanship. (of course, there are exceptions to that)

Syndk8.net is probably the oldest and biggest blackhat search engine spammers forum; it’s founder, EarlGrey, who was written about in NewsWeek magazine does not write a line of code. He knows how time consuming programming can be. Instead, he puts his energy into coming up with new, interesting, and sometimes, crazy-sounding ideas. He does well.

Here are a few ideas from cornwallseo.com

Here’s a guy that charges $400/hour to give you link bait advice. LMFAO

Think out of the box.

Think of the craziest wildest things that you can imagine.

Go crazy with this.

Make it a game you play!

Bompa
(banned from digitalpoint forums and proud of it.)
Syndk8.net global moderator
Affearners.com global moderator
TheCache Co-admin

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7 Responses to “Why Programmers Are Broke and Marketers Earn Millions!”

  1. “Here’s a guy that charges $400/hour to give you link bait advice. LMFAO”

    You remind me that I really have to put my rates up ;)

    If you can help people make thousands more a year, a few hundred is nothing. Think big. Creativity is a commodity increasing in value.

    By the way, most of my business is repeat business, now what does that tell you?

  2. CuriousSEO says:

    Cool - thanks for the inspiring & quick response. Only thing I have to take issue on though is your example of Mark Zuckerberg (who actually went to Harvard, not MIT, just as an fyi :-)). There was a big controversy and ultimately a undisclosed amount of $$ paid in a settelement with former Harvard classmates. Apparently, some upperclassman hired him as an intern - to finish the code for an earlier version of Facebook. Because he wasn’t under any kind of contract, he took the liberty of taking off with that idea - making it bigger & better with his own brains obviously.

    Personally, I think those greedy Harvard upperclassman learned a lesson they’ll never forget - don’t take advantage of the people you need. It’ll bite you in the end. Clearly, they should have been paying him or worked out something…and for Harvard folk - pretty stupid to not have anything in writing! So, I’m kinda taking issue with this example cause it seems it actually WAS his programming skills (along with questionable ethics & brilliant foresight) that took Facebook where it was today. The people with the original IDEA lost out big time!!!

    And the Syndk8.net forum is actually what fueled my original question to you in the 1st place (and again on this blog in the link bait post). I saw some newbies up there asking about hired help or programming…and it seemed like the consensus was people were unaffordable and they were shunned for even asking. Maybe I misunderstood what people were actually asking for though…that’s possible. I only just started looking around…

  3. Bompa says:

    @CuriousSEO,

    Thank you for correcting me with my Zuckerberg example.

    Regarding newbies asking to hire a coder on syndk8, yah, they do get shunned often.

    Lyndon Antcliff,the link bait coach, dropped by here yesterday, he charges $400/hour for link
    bait advice, I wonder if he knows any programming? If not, he would serve as good example to your original question. Maybe he’ll be back.

    Bompa

  4. Bompa says:

    “If you can help people make thousands more a year, a few hundred is nothing. Think big. Creativity is a commodity increasing in value.”

    @Lyndon, the link bait coach,

    Okay, I guess you have a good point.

    What were you doing before the “13 year old credit card thief” story?

    We are all curious.

    :)

    Bompa

  5. I tried hard for a few years to learn php, but just don’t have the mindset, I’m not a details guy. I agree with Earl Grey, you don’t need to learn programming if you can handle strategy.

    Been in the biz for over a decade and what I have learned is that you focus on one aspect and get really, really good at it. Even becoming the best. Once you do that, things are easy.

    I think the days of the solo blackhat programming away in the bedroom are drawing to an end, these days it pays to network and specialise.

    What did I do b4 Ralph Hardy, it’s pretty much all on the blog. Before mucking about online I was a profesional unemployed and unemployable writer.

  6. Meta Revisit says:

    Nice informative blog,thanks for sharing info..

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