I was thinking about conversion rates in general and happen to find some information regarding email list marketing.
Some of it is old, but people are people; they don’t really change much over a few years.
http://www.emailstatcenter.com/Segmentation.html
# Untargeted broadcast emails
Open rate: 20%
Avg. CTR: 9.5%
Avg. conversion rate: 1.1%
.
.
# - Jupiter Research (2006) User-triggered campaigns
Open rate: 27%
Avg. CTR: 9.3%
Avg. conversion rate: 2.3%
.
.
# - Jupiter Research (2006) Lifecycle messaging campaigns
Open rate: 26%
Avg. CTR: 9.3%
Avg. conversion rate: 2.3%
.
.
# - Jupiter Research (2006) Click-stream based campaigns
Open rate: 33%
Avg. CTR: 14%
Avg. conversion rate: 3.9%
- Jupiter Research (2006)
.
Untargeted broadcast emails, with no personalization or segmentation
* Average open rate of 20%
* Average click-through rate of 9.5%
* Average conversion rate of 1.1%
- David Daniels, Jupiter Research (2006)
Campaigns triggered from user actions, such as shopping cart abandonment:
* 27% average open rate
* 9.3% average click-through rate
* 2.3% average conversion rate
- David Daniels, Jupiter Research (2006)
.
If you’ve never done any email marketing before, here is one way to get started.
1. Put a Newsletter signup form on your site. Many people might be turned off to newsletters, but if you just say “Enter your email to receive occasional updates”, you might get a better response.
2. Keep a note pad near you and daily jot down ideas for “news” or tips that you could include in your announement email.
3. Sign up for a low cost, low volume email list service. aweber seems to be what most are using.
Good luck!
G’nite, Bompa
Syndk8.net global moderator
TheCache Co-admin
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